"Make cycling a fashion statement" says Shri Pradyumna Vyas, Director NID

Shri Pradyumna Vyas, Executive Director, NID is enthusiastic about the NID bike sharing campaign "ReDiscover bicycle" and wants that every effort should be made in making cycling a cool, macho, and a fashionable thing to do. Let people who use bicycles feel proud and those who do not, let them feel down. He quoted the example of cigarette smokers. Like smoking has been banned in some countries and how they are shoved into a corner and make them feel dejected when they smoke in public. In a similar way, if we can promote cycling as such a activity which is cool to do and riding motorbike as uncool, he feels a difference can be made in people's mind set.
He has asked TI cycles of India, Chennai to sponsor some bicycles for this campaign. If it materialises, nothing like it ! We'll have all the more cycles to share. He feels that this campaign is the starting of a new movement - a movement to promote cycling in such a way that the mobility trends of people are changed. He wants this system to be used as an institutional model for other educational institutes. few educational institutes such as IITs (Indian Institute of technology) already have a cycle culture in their campuses.